We wanted to create a modern website with an art deco style. It would be easy to navigate and easy for the visitor to directly book a table or order take away. Joan’s decor is a unique part of the restaurant and the website would reflect it by combining patterns and colors.
The page would have a creative structure while presenting the information in a clear way. Nothing could be missed here. A completely new graphic profile that would highlight the decor in the physical restaurant. It also had to be easy for the restaurant to make edits for the different cities.
We were able to use pattern and colour to recreate the interior of the restaurant. By using a gradient colour on the headlines we were able to create the illusion of the shimmering and artsy deco style and the pattern and frame around the images worked a great complement towards creating the right feeling. Throughout the site, you’ll find a common thread that leads back to the unique concept of the shiny headlines and art deco style. There’s also a simple edit for all the restaurants in the different locations Joan’s has access to.